Need to get an handle on your prospect before going in for the hard sell? Here’s a good tip: see if you can find out what colour car they drive. The colour of their - and your - car says a lot about the type of person driving it. The idea of this article is to teach you how to get the low down on your prospect so you can guage your sales pitch accordingly.

This is because the colour of your car is intrinsically linked to your personality. Learn how to read this secret type of body language and you’ll gain untold unconscious advantages over your prospects. Here’s what the scientists say:

White Cars: Fastidious. The white car driver has a desire for perfection and impossible ideals, with a desire for simplicity or the simple life.

Silver Cars: Silver Car drivers are elegant, love futuristic looks and think they are “cool”

Green Cars: Traditional, trustworthy and well balanced drivers who are generally frank, community minded and socialable but prefer peace at any price

Red Cars: Oh dear. Sexy, speedy, high energy and dynamic. Red cars are chosen by drivers that are outgoing, aggressive, vigourous and impulsive - or perhaps the red car was chosen by someone who wants to be!

Black Cars: Empowered, not easily manipulated, loves elegance and appreciates classics. Black car drivers tend to be dignified and impressive.

Yellow Cars: Sunny disposition, joyful and young at heart. Yellow cars are chosen by the mentally adventurous who search for novelty and self - fulfillment.

Blue Cars: (This is me - I drive a blue Astra Van) - Cool, calm, faithful, quiet. Blue car drivers are patient, perservering, conscientious and self controlled.

Grey Cars: Sober, practical, corporate and pragmatic. grey car drivers look for composure and peace and often work hard without reward.

Want to analyse people further? Check the size of the cars boot (trunk if you’re American) - the larger the boot, the older the driver. Estate car? Driver will be late thirties to fourties.

Red or black car drivers have less responsibility and therefore a greater disposable income. Red and Black car drivers, typically, are either younger drivers, or otherwise have older kids that have left the nest.

Typical colour analysis, away from car colours indicate:

Black - loves order & routine, disciplinarian (think Police uniforms)
Green - The colour of money. Wear green if you’re looking to attract money into your life.
Blue - The colour of Protection. Wiccans and some other religions use blue candles in protection spells.

Put all this together, and you’ve got a brand new,secret and potently powerful sales tool.

Tags: color, colour, marketing, psychology, sales, tips, training