Forgive the title! Human beings are born lazy by default, and one of the reasons why the internet has taken off so fast, so far, is because it conforms to one of humanity’s basic instincts - to be lazy.
All over the world, High Streets and other town shopping centres are dying off. Gone are the days when you’d have to park the car in an outside town car park (or car lot, if you’re American), trudge up and down the long row of shops on both sides of the road, in all weathers, to get the weekly shop.
The big supermarkets and stores then came along - and condensed the long rows of shops into one massive selling outlet with a roof over it, providing us with shelter and heating, and a car park immediately outside the doors.
And now, it’s the turn of the internet. Never has it been so easy to start a home business and get a global customer database in a single afternoon. Now, we don’t even have to go out to get our supplies - we get them delivered to our homes after ordering them online from our front rooms.
Remember the record “In the year 2525″ by Zager & Evans? This record predicts that we - and our world - will be controlled by computers to an extent that our arms would be hanging limp at our sides, our legs wouldn’t have anything to do, because “some machines doin’ that for you”.
That day’s almost here. The internet also conforms to another of humanity’s quirks - non communicative communication. It’s true - we don’t talk any more, certainly not like we used to anyway, these days, we text, SMS, IM, or email.
Anything that minimises interpersonal communication.
That’s why the internet’s taken off so fast. All around us, no matter where we live, traditional industry has/is dying off, the world has gone into a massive depression, and at the same time, more people than ever are now working from home. So, where does this leave the small home business?
Simply - at the best advantage that has ever existed. Information is now the world’s golden, most sought after currency. We can supply that information to the world from our front room using the internet, and collect money in our payment processor’s accounts for doing so.
And although we are in a new era, the old business values still stand, probably more today than ever. In your marketing efforts, you must strive to enrich peoples lives - to give them something that greatly enhances their life. Aim to give every customer something far in excess of the money value he pays you for the service.
Ensure all your articles, web pages, blogs and other on line posts are key worded. This is professionally known as Search Engine Optimisation. There is lots of really expensive software out there to do this for you, but here’s the free way to do it.
Type “keyword Tool” into your favourite web browser and decide which site you’d like to try. Once on your choice of keyword site, simply type in the subject of your web post - and the search engine will generate you a list of keywords, complete with the number of searches in the last 24 hours using that phrase or keyword.
Select the most popular 10, 15, or 20 - and simply use those keywords, especially, in the first two sentences of your article or web page, and ‘pepper’ the rest throughout. As well as this, make sure your web page loads quickly, and that, basically, is search engine optimisation.
So, to recap, we have a tool that conforms to and complies with two of humanity’s basic instincts - laziness and non personal communication. We know information is the most powerful currency in the world. We can put these two elements together and create a web page, after which we ensure the page is littered with keywords that match your subject.
You now have the most powerful selling tool, both throughout the world, and which has ever been known to man. The most frightening thing about it all is that the vast majority of the world still doesn’t have a computer.
Technology is spreading further every day and it’s bringing new opportunities, both in new technology, and people, on line with it every day. That’s why the internet is the world’s most powerful selling tool - ever.
This has to be the most powerfully secret marketing technique in the world. Most people just have to use it properly for maximum results.